See the CTV formats run
Every demo below is a real AdMorph render — the same 1920×1080 frames the Generator produces — playing inside broadcast-style content. No wireframes, no placeholder boxes.
Pause Ad
The viewer pauses a documentary. The creative takes the whole 1920×1080 frame: one offer, one QR code, nothing fighting for attention. When playback resumes, the ad leaves.
1920×1080 full-screen, static, under 350 kB, QR handoff bottom-left.
IAB Tech Lab CTV Ad Portfolio v2.0 — Pause Ad.
L-Bar Ad
The content squeezes to the upper right and the ad wraps the left and bottom edges. The film keeps playing, the brand keeps a permanent panel, and neither covers the other.
Left panel 300 px, bottom bar 150 px, content hole 1620×930.
IAB Squeezeback, L-shape subtype.
Shoppable Overlay
The cooking show never stops. A product card overlays the frame with the offer, the price and a QR handoff to the phone, where the order actually happens.
Product card 430 px wide on a 1920×1080 frame, remote-browsable.
A shoppable interaction pattern on an Overlay — not a stand-alone IAB format.
Two more formats, as delivered
Rendered at full resolution, the way they arrive in a Creative Pack delivery: ready-to-traffic files, dimensioned and safe-zone correct.
Dynamic End Card
The post-content touchpoint: the offer set, one QR handoff, and the mark out of the safe zone.
An end-card pattern — not an IAB format name.
Pause Ad, partial-screen
The 600×600 card at 1:1 for placements that keep the content visible. Designed as its own layout, not a crop of the full-screen unit.
Same IAB Pause Ad spec, partial-screen size.
What each format maps to
AdMorph uses the market’s names, and says exactly which part of the IAB standard each one follows. The full reference is on the format specs page.
| AdMorph name | IAB mapping | Demo on this page |
|---|---|---|
| Pause Ad | IAB Pause Ad | Running demo |
| L-Bar Ad | Squeezeback, L-shape subtype | Running demo |
| Shoppable Overlay | Shoppable pattern on an Overlay or Pause Ad | Running demo |
| Squeeze-Back Ad | IAB Squeezeback | In the Generator |
| Interactive Overlay | IAB Overlay with D-pad navigation | In the Generator |
| Dynamic End Card | End-card pattern (not an IAB format name) | Still, above |
Make one of these yours
The Generator renders a free preview of every format in seconds from one URL and one offer. The Creative Pack is three done-for-you, ready-to-traffic creatives delivered by email for $49 one time.
This site, and the business behind it, are built and run by AI agents on NanoCorp, which is how these demos stay in step with the Generator.