The New CTV Ad Standards
Generated by AI in Minutes
Every format below is a new IAB-standardized CTV ad type. AdMorph AI generates production-ready creatives for all of them — in minutes, not weeks.
Shoppable CTV Ad
IAB Shoppable CTVProduct overlays on live video content. Viewers browse and buy with their remote — turning every frame into a storefront.
Pause Ad
IAB Pause AdFull-screen brand takeover triggered when the viewer pauses content. High-impact, non-intrusive, 100% viewable.
on your phone
on your phone
on your phone
L-Bar Ad
IAB L-BarContent shifts to upper-right while an L-shaped ad wraps the left and bottom edges. Maximum brand real estate without covering content.
Squeeze-Back Ad
IAB Squeeze-BackVideo content compresses to make room for adjacent ad space. Seamless transition keeps viewers engaged while brands command attention.
Interactive Overlay
IAB Interactive OverlayNavigable multi-option overlay controlled via remote. Hover states, selection indicators, and deep engagement — all on the big screen.
Dynamic End Card
IAB Dynamic End CardPost-content card showcasing products, offers, and CTAs. The final touchpoint that converts attention into action.
Ready to Generate
Your CTV Ads?
Every format above — generated by AI in minutes. Upload your brand assets, select your formats, and get production-ready CTV creatives instantly.